He believes in absolute transparency—and that modern marketing can be explained so clearly that any small business owner (or everyday person) can understand what’s happening, why it works, and what it costs.

He specializes in business and marketing process management, AI Search Optimization (AI SEO) and Large Language Model (LLM) Search Optimization (LLM SEO), ad spend strategy, brand process management, and the review/star-rating systems that make customers choose your business when they’re searching locally.

Proven outcomes: 150%–1000% year-over-year sales growth in the last 18 months, two startups scaled from 0 to 10,000+ subscribers, and two more to 30,000–300,000 subscribers with up to 300% compounded annual growth—plus multiple AI solutions built by his teams in the last 48 months.

A Pragmatic Marketing (Certified 00127573) leader with a Business & Information Systems background, Dave has spent his career at the intersection of product and marketing, coordinating high-performing teams and building campaigns that convert.

Dave is a master at competitive positioning—quickly understanding your market, your rivals, and exactly how to differentiate your offer so customers pick you over anyone else selling similar products or services.

He has launched and improved several successful local companies, supported national and international brands, bringing strategy, speed, competitiveness, simplicity, transparency, authenticity, and a heartfelt mindset to every engagement.