How We Work
We don’t rush into tactics or replace what’s already working. We start by understanding your business, your community, and what makes you unique. From there, we address the most important issues first, strengthen your existing foundation, and build steady improvement over time—without wasted effort. We believe in transparency, so you always understand how your marketing dollars are performing.
Our Services
Marketing Audits
& Strategy
Best for: Small business owners who aren’t sure if their website and/or marketing is using the latest strategy technology.
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A marketing audit is a detailed review of your online presence and how you compare to your competition. We look at how customers find you, what they experience, and what may be costing you leads and customers.​​
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What we review:
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Content Effectiveness: how well is your content doing at attracting the right customers
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Website: How easy it is to use, understand, and trust
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Search visibility (SEO):
SEO = Search Engine Optimization
This means how easily people can find you on Google -
AI Generative Engine Optimization (GEO): what questions customers are asking online to find your business.
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Your local and global business listings, reviews, and ratings
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Branding and messaging: Whether your message is clear and consistent
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Social media: Profiles, content quality, and consistency
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Paid advertising: How efficiently your ad budget is being used
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Competitors: What others in your market are doing well—and where you can stand out
$1-3K one time fee
(Depending on size)
1
Lite Monthly Maintenance & Strategic Guidance
Best for: Small businesses who have some dedicated marketing staff and want regular expert guidance.
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Once we know what’s holding you back, we help you and your staff make continued improvements.
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This includes everything in column 1 on a monthly basis plus:
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Website structure and navigation improvements
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Messaging optimization so visitors quickly understand your story, what you do that is different from your competition, and can easily buy your products or services
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Mobile usability to improve how your site looks and functions on a phone.
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Routine search visibility improvement so people can find you more easily
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Maintaining brand consistency and effectiveness across your website and social media
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Actively provide guidance on how to manage reviews and applicable ratings services
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Monthly check-ins with clear explanations of what’s happening
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Monthly reporting on what's working, what is not, and next steps
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Review of competitive trends
$2-3K per month
(Depending on size)
2
Full Monthly Marketing Maintenance & Support
Best for: Small businesses have limited internal marketing staff and want deeper ongoing marketing maintenance and strategy.
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Marketing is not a one-time project.
We provide ongoing support to keep things working and improving.
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Ongoing support includes everything in 1 & 2 plus:
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Updating and improving website content
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Search optimization (SEO) improvements
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AI Generative Engine Optimization (GEO)
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Content planning for social media
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Continued management of your business listings, reviews, and ratings.
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Reviewing performance and adjusting strategy
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Bi-monthly check-ins with clear explanations of what’s happening
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Bi-monthly reporting on what's working, what is not, and next steps
$3-5K per month
(Depending on size)
3
Add-On Services
A
Paid Advertising Support (Optional)
Best for: Small businesses ready to use local paid ads.
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We recommend paid advertising when it makes sense.
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What we help with:
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Reviewing existing ads
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Fixing tracking so results are accurate
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Improving ad messaging and targeting
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Making sure ads lead to clear, helpful pages
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Create new, effective ads
Our goal:
Ensure you are getting the maximum return on the advertising dollars you spend and that it shows on your bottom line.
Price is dependent on # of platforms and ad frequency
B
Staff Training & Enablement
Best for: Teams who want to be confident and consistent without being fully dependent on consultants.
We teach your team how to manage your marketing simply and effectively on an ongoing basis.
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Training topics include:
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How to plan content in advance (monthly and weekly)
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How to keep branding consistent
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Writing content that’s easy to find online
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Creating social posts that feel natural and on-brand
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Understanding basic performance numbers
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How your website, social media, and emails work together
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Paid advertising including how to optimize spend and content.
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How to better retain customers and clients.
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SEO and AI Search
$500 per 2hr session
C
Content Creation
Best for: Small businesses who need lite but effective content creation or editing.
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It is best practice for businesses to create new content every month across all of their major platforms.
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This could include things like monthly:
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Blogs or articles
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Social media content
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Paid ads
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Email campaigns
$100 per hour